Chevrolet Marketing Campaign

I have been noticing the Chevrolet commercials on TV for about a month where Howie Long and other Chevrolet spokes persons go directly after the competitions products rather than spending time showing off there own. In the truck commercials Howie Long attacks the features on the competitors trucks such as Fords man step, Toyotas poor gas mileage, and Dodges heated steering wheel, basically calling the competitions trucks unmanly. I only bring this up because i was at a party this weekend and one of the people there was talking about these commercials and saying how they thougth Chevrolet should be ashamed of themselves for putting these commercials on the air. I am curious what do all the auto dealers reading this bog think, is Chevrolets marketing tactic a good one, or is it going to backfire on them.

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